Digital Marketing Executive

Bogotá, Colombia

Room4 Media is currently seeking a Bilingual Digital Marketing Executive with at least 3 years of experience to join our team. As a DME, you will play a crucial role in developing and executing inbound marketing strategies, paid advertising campaigns on social media & Google. English proficiency and proven experience are required. Candidates preferably need to be available for an immediate start.

What you will do:

• Content Ideation & Production Coordination & Distribution

• Ability to do research for market analysis and audience research

• Buyer’s personas and buyer’s journey mapping

• Monitor, track, and evaluate campaign performance analytics.

• Implement and set up content on Paid Media Channels

• Monitor and develop dashboards for Paid Media Campaigns with optimization to meet KPIs

• Manage the distribution of content across various channels, including websites, social media platforms, and other relevant channels.

• Email Marketing (Newsletters and Automation): Develop engaging email marketing campaigns, including newsletters, automated workflows, and targeted email sequences.

• Analyze email campaign performance, optimize results, and implement A/B testing to improve email open rates, click-through rates, and conversions.

• Optimize existing blog posts for search engines

• Conduct keyword research to identify relevant topics

• Posting and distributing content on a variety of online channels.

• Develop strategies to increase brand awareness and enhance positioning

• Brainstorm and propose creative advertising strategies

• Design and implement nurturing campaigns to engage and educate leads, moving them through the sales funnel.

• Collaborate with the marketing team to generate innovative content ideas that align with our brand, our client’s brand, and marketing objectives.

• Collaborate with the sales team to adapt marketing collateral, such as presentations, case studies, and sales materials, to effectively support their efforts.

Must have:

• Bachelor’s degree in advertising, Marketing, Communications, or a related field.

• Proven experience in marketing/media agencies.

• Ability to implement and monitor Paid media content.

• Strong understanding of digital marketing channels, content marketing, and social media platforms.

• Excellent written and verbal communication skills, with the ability to craft compelling content and convey ideas effectively both in Spanish and English.

• Creative mindset with the ability to think strategically and propose innovative marketing strategies.

• Ability to prioritize tasks, meet deadlines, and coordinate with cross-functional teams.

• Knowledge of SEO best practices and experience with keyword research and optimization.

• Familiarity with marketing automation and CRM software is a plus.

• Ability to adapt to a fast-paced, dynamic team environment.